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GDP (General Data Protection Act), a European law adopted in 2016, which eventually came into force. Simply put, the law treats the personal data of EU customers and thus affects how e-commerce companies selling products to European countries treat shoppers’ information.
According to the law, personal data includes any information that allows the identification of a person, directly or indirectly, including name, personal identification, address, demographics, etc. The idea of GDP is to reduce the amount of data Magento Development Services in Suriname required by companies from clients, to the minimum necessary and to make consent to processing personal data mandatory. Companies are required to clearly state how to use personal customer data and request permission to do so.
At the same time, success in e-commerce depends on the appropriateness of the company and therefore its knowledge of its customers. The collection and processing of customer data in this regard is a must of choice for Internet shops. The introduction of GDPR certainly certain concerns about the future of customer engagement. The challenge is to balance the need for customer information with the requirements of compliance with the new law.
The Magento 2 client groups module exemplifies this adaptation. The extension itself means defining groups based on client data and making the company’s connection more accurate. The unit can also be used to replace the “Add to shopping cart” button with a contact form. Ecommerce Development Services in Suriname although the contact form collects basic customer data, such as name, email, and phone number, you must ask permission from the customer to comply with GDP.
First, store owners can now create a custom GDP approval message (GDPR) that users will see before requesting a bid. Second, the approval message that pops up links to a custom CMS page where a web store owner can explain in detail how to use client data. Thirdly, only after customers have determined that they have read the terms, can they see the form with personal data, fill it out and send it. In this way, this unit helps store owners obtain customer permission to process their personal data and exclude any potential disputes.
The Customer Group Guide is just one example of how GDPR affects e-commerce in general and Magento site owners in particular. Magento Ecommerce Consulting Services in Suriname to unit that uses personal information will soon get the necessary changes.
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